If you are someone who deals in expensive jewelry and watches, your glass display cases are your best friends. Not only do they present your potential customers with their first glimpse of the gorgeous time-wear that you are proud to sell, but they also protect those timepieces from unsavory individuals who may not be quite as honest as others. Since they are so important to you, you really need to do your best to keep your cases as clean and spotless as possible.
High End Customer
In today’s society, it is rare to see someone with a watch around their wrist. After all, we all have cell phones and other portable electronics that will readily tell us the time whenever we need the information. What this means is that those who are seeking out new timepieces are doing so for the fashion and image that a nice watch can project. In other words, the customers who seek out new timepieces are a bit more high end than those that hit the local Walmart.
Because of this, it really is essential that you keep your showroom and display cases as clean as possible so that you reflect the level of sophistication that these customers have come to expect. If one of these customers walks into your showroom and sees that your display cases (or other parts of your showroom) are not kept as clean as they need to be, it will reflect badly on you and the customer will likely walk right back out the door.
Keep It Clean
In reality, it isn’t that tough to keep your showroom clean, especially when it comes to your glass display cases. The bottom line is that all you need is window cleaning supplies and the diligence to keep your display cases in a pristine level of clean. It doesn’t take much effort, but each time a customer happens to leave a smudge (or worse) you need to be there with those cleaning supplies to clear things up a bit.
Imagine you went to look at a car that you are considering purchasing. Now imagine seeing that same beautiful car through a dirty, smudged glass. Somehow, that little smudge really does make all the difference.
If you want to be successful in the jewelry business, you need to project an image that your potential customers will be attracted to. You will need to keep your showroom in good order; you will need to keep your display cases clean; and you need to offer items that you know project the level of importance that your customers are trying to achieve. Sometimes, all it takes to give the right impression is a good cleaning and clean cases.